THE RESULT
Direct enquiries for premium vehicles
Over the 60-day reporting period, Google Ads recorded 191.75 attributed conversions from forms submitted directly on the website, for cars priced above €50,000 net. The reported average cost per conversion was RON 191.
Conversion totals reflect Google Ads attribution and may include fractional credit. They are not a count of unique people or completed sales. The lead type and vehicle price threshold were confirmed by the client.
01 / FROM INTEREST TO ENQUIRY
Business context
Elite Cars Leasing offers new and used vehicles, including premium models, with direct purchase and financing options. The website features available vehicles and a request form for cars sourced to order. In this case study, leads come from website forms for cars priced above €50,000 net, as confirmed by the client.
02 / FROM INTEREST TO ENQUIRY
What the results show
- Average cost per click
- ≈ RON 1.88
- Conversions per day
- ≈ 3.20
- Media spend per day
- ≈ RON 610
Approximately RON 36,600 in media spend generated 19,500 clicks and 191.75 attributed website form conversions over 60 days. The RON 191 cost per conversion provides a benchmark for assessing lead acquisition in a high-value automotive segment.
03 / FROM INTEREST TO ENQUIRY
Case study takeaway
Google Ads generated direct website enquiries for vehicles priced above €50,000 net. The key result: 191.75 attributed form conversions at RON 191 per conversion. Connecting these enquiries to qualified leads, quotations and signed contracts is the next step in measuring their commercial impact.
