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Bulgaria · Client story

Eiluminat Bulgaria

Bringing Eiluminat to customers in Bulgaria

After working together in Romania, we helped Eiluminat expand into Bulgaria. We adapted Google Ads and Meta Ads to the local market, helping the brand reach new customers and grow online sales.

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Eiluminat Bulgaria case study cover
Store sales€478,0131 Jan to 26 Sep 2026
Meta purchase ROAS5.42×Same reporting window
Google Ads value / cost9.80×Same reporting window

01 / EILUMINAT BULGARIA

A proven partnership. A new market.

After building the relationship in Romania, Eiluminat and BlueAds expanded into Bulgaria with a strategy adapted to local customers.

The people behind Eiluminat
The people behind Eiluminat
The Eiluminat team
The Eiluminat team

02 / EILUMINAT BULGARIA

Understand the market. Then scale.

Customer behaviour, competition and product demand shaped the launch. Meta Ads and Google Ads worked together, with new content and creative introduced as the business developed.

The local product experience
The local product experience
Lighting in the showroom
Lighting in the showroom
Product presentation
Product presentation

03 / EILUMINAT BULGARIA

€478,013 in store sales.

Between 1 January and 26 September 2026, Shopify recorded €478,013.18 in total sales, 3,374 fulfilled orders and a 13.22% returning customer rate.

Shopify Analytics · 1 Jan to 26 Sep 2026Shopify Analytics · 1 Jan to 26 Sep 2026 · Open original capture
Reporting details

For 1 January to 26 September 2026, Shopify reports €515,999.27 (≈ AED 2,160,291) in gross sales and €478,013.18 (≈ AED 2,001,258) in total sales. These are kept distinct so adjustments remain visible. The returning customer rate was 13.22%, with 3,374 orders fulfilled.

04 / EILUMINAT BULGARIA

Creative that converts interest.

Meta Ads recorded 2,836 purchases at an average purchase ROAS of 5.42. The original account capture shows the campaign-level evidence.

Meta Ads campaign view · 1 Jan to 26 Sep 2026Meta Ads campaign view · 1 Jan to 26 Sep 2026 · Open original capture
Reporting details

For the same window, Meta reports 2,836 purchases, 2,028,319.39 RON (≈ EUR 384,406 · AED 1,609,362) in purchase conversion value, a 5.42 average purchase ROAS and 132.04 RON (≈ EUR 25.02 · AED 105) per purchase. The account also reports 24,378 adds to cart and 6,509 checkouts. These are Meta-attributed outcomes, not Shopify sales.

05 / EILUMINAT BULGARIA

Capture demand at the right moment.

Google Ads recorded 847 conversions and a 9.80 value-to-cost ratio. The account view reports approximately RON 589,000 in conversion value against RON 60,100 in spend.

Google Ads overview · 1 Jan to 26 Sep 2026Google Ads overview · 1 Jan to 26 Sep 2026 · Open original capture
Reporting details

Google reports approximately 589,000 RON (≈ EUR 111,627 · AED 467,340) in conversion value and 60,100 RON (≈ EUR 11,390 · AED 47,686) in cost, a 9.80 value-to-cost ratio and 847 conversions. The original dashboard rounds the monetary amounts. These are Google-attributed outcomes, not Shopify sales.

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