01 / THE ORIGIN
A partnership from day one.
BlueAds joined Eiluminat as the Romanian business was taking shape. Product decisions, acquisition and customer experience developed together.
02 / THE OPERATING MODEL
One team. A connected strategy.
Google Ads, Meta Ads, creative, email and reporting supported the same business priorities. Budgets and promotions reflected margins, available stock and fulfilment capacity.
03 / META ADS
Reach that supports growth.
Meta Ads connected products with new customers and brought interested shoppers back. The account capture records RON 8.22m in spend and 10.89m people reached.
Meta Ads · Original platform capture · Date range not visible · Open original image Reporting details
The original dashboard shows RON 8,223,822.86 in total spend, a reach of 10,894,643 and 631,176,933 impressions. One visible purchase row reports 40,621 website purchases at RON 82.25 per purchase. This row is not the total of the mixed-result table. The selected date range is not visible.
04 / GOOGLE ADS
Turn searches into sales.
Search intent, product information and ongoing search-term refinement supported Google Ads performance. The account view records RON 55.1m in conversion value and a 10.71 value-to-cost ratio.
Google Ads · Original platform capture · Date range not visible · Open original image Reporting details
The original Google Ads view shows RON 55.1 million in conversion value, RON 5.14 million in cost, 103K purchases/sales conversions and a 10.71 conversion-value-to-cost ratio. The selected dates are not visible. This attribution ratio is not company profit. Search intent, product information and search-term refinement guide ongoing optimization.
05 / SHOPIFY
RON 6.41m in one month.
Shopify reports RON 6,409,874.32 in total sales for November 2025, with an average order value of RON 358.60.
Shopify · 1–30 November 2025 · Open original image Reporting details
For 1–30 November 2025, Shopify reports RON 6,409,874.32 in total sales and an average order value of RON 358.60. The PDF illustrates these as approximately EUR 1.23 million and EUR 68.96, using a rounded RON 5.2/EUR rate. These figures describe one month, not an annual run rate.
06 / PHYSICAL RETAIL
From the screen to the showroom.
A showroom of more than 600 m² gives customers a place to experience the products. The case study describes an investment above €300,000 in physical retail.
